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Stitcht x Flora.
A recipe for engagement
Fans Power the Kitchen Trick Shots Campaign.
Flora’s ‘Be a Natural’ campaign promoted natural talents in the kitchen to highlight their natural ingredients. Their national TV ad featured people doing cool kitchen trick shots, so we were asked to help them encourage the public to join in by submitting their own trick shots to amplify the campaign.
Flora lacked any first party data so their fanbase wasn’t directly contactable anywhere else but social media
Flora lackThe Stitcht team jumped into Flora’s social accounts over 8 weeks driving responses through organic only posts, sharing fan videos we’d received and DM’ing fans who naturally tagged Flora in posts to drive responses.
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