Privacy Policy


Protecting your data, privacy and financial details is very important to Stitcht Limited (“Stitcht”, “us” or “we”).

This policy (together with our Terms of Use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand the types of information we collect from you, how we use that information and the circumstances under which we will share it with third parties.

By using the Stitcht Service which includes both the website,, its subdomains (“Website”) and our web applications (collectively, “Stitcht”), you are accepting and consenting to the practices described in this policy.

For the purpose of the relevant data protection legislation, the data controller is

Stitcht Limited of Sovereign House, Towcester Road, Old Stratford, Milton Keynes, England, MK19 6AN.

Information we collect and how we use it


In order to provide you with our Services, we collect certain information from you when you register and interact with our Services. The information we gather falls into two categories: information you actively provide (for instance when you create an account), and information we collect through your use of our Services.

Information you actively provide to us:


Via our Website and the Third Party Services associated with it:

  • Name and email address  — you provide this information to us if you sign up to our mailing list or submit a video to a thread via the website. We use this information to be able to identify the content that you post should you contact us about you content, to contact you and personalise the content of our messages and to allow owners of a thread to know who has uploaded content to their thread

  • Twitter, Facebook, TikTok and Instagram social handles - should you choose to provide this, thread owners will see this information and can use it should they choose to share your content and want to tag you in the post

  • Correspondence and communications — any other information you choose to share with us via correspondence, including but not limited to email, support requests, post or social media. We use this information to understand your correspondence and respond to your enquiries.

  • Videos — we ask to access your photo library to allow you to upload videos from your device

  • Camera & microphone — we ask to access your camera and microphone for the purpose of being able to record videos and accompanying audio.

  • Metadata — when collecting information from external sources as well as your device we may also store metadata, such as time and location information, associated with the data. We use metadata to organise and search your data.

Information we otherwise receive:

Via our Website and the Third Party Services associated with it:

  • Usage Information — we collect certain information when you use our Services, including information about your interaction with the Services, including the actions you take on the Services; and device information, such as unique device identifiers, operating system information, service provider, IP address, screen resolution, browser type, language, referring site, approximate location (city level) and the date and time of each visitor request.

  • Location — for the purposes of analytical information we will collect location information if you provide it to us or based on, for example, your IP address, to provide anonymous analytical information on the geographical distribution (city level) of our visitors around the world.

  • Cookies — we may also collect certain information through the use of “cookies”. Cookies are small files that your browser places on your computer. We may use session cookies, persistent cookies, and other tracking technologies to better understand how you interact with our Services, to monitor usage by our users and web traffic routing on our Services, and to improve our Services. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting cookies from the websites you visit.

Information you share with others
  • If you post content in threads, your content will be visible to others on the Platform

Information we share and who we share it with

We only share your data with Third Parties involved in delivering the Stitcht service to our Clients. We collect your information for the following purposes:

  • Usage information — Firebase Analytics to understand performance in the platform and engagement on our threads.  We will share aggregated and anonymous insights of thread engagement to our clients.

  • Name, email address and social handles (if provided) - this information is shared with our clients to whom you are submitting a video reply to a thread.  We provide this information should they wish to contact you about your reply or credit you for a video on a social channel that they may share your content to.

For more information see the Third Party Services section of our Privacy Policy.

Our interests in this information

We collect this information on a Legitimate Interest basis.

In the interest of assuring all users of the identity of a person they are interacting with we capture their first and last name.

Users of Stitcht invite their friends to interact with them and follow other users on the platform. To enable our users to easily identify who they're interacting with, the first and last name are required.

In the interest of informing our users of changes to the service we capture and use their email address.

More information about the Legitimate Interest Lawful basis under GDPR can be found at:

Third Party Services


In addition to the Services we provide directly, we also use third party service providers (collectively referred to as “Third Party Services”) who operate their own Privacy Policies (listed below) and may also provide options to 'opt-out' of data collection. As a company, we trust all the Third Party Services we use and deem their services important for our effective operation.

So you can find out more about the services we use, and in turn those you may use, whilst interacting with our Services, we are also providing information on what we use the services for and links to their associated Privacy Policies.​

The Third Party Services we use:

Data Storage

All application data (that is the data you create and add to Stitcht) is stored on Firebase. This data is never shared with any other services.

Data shared to Third Party Services as detailed above may be stored on the servers of the associated Third Party Service.

We regularly backup your data that is held on Firebase to limit the risk of any loss of data.​

Data Protection​

We take reasonable measures to protect any personal information we may hold about you in an effort to prevent loss, misuse, and unauthorised access, disclosure, alteration, and destruction. However, despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.


Our Services are not for use by children under 13 and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information of a child under 13, we will delete such information.​ We can be informed of such event by emailing

Changes to this Policy

From time to time we may change our privacy policy and although these changes might be minor we encourage our users to check this page regularly. Any major changes of significant impact to our users will be communicated on the Stitcht site and in-app. By continuing to use Stitcht after those changes become effective, you are agreeing to be bound by the revised policy.


If you have any questions regarding our Privacy Policy, contact us on

Last published: August 2022

Version 1.3