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Stitcht x Corgi Model Club.
Real stories, real trust
How Fan Voices Made the Brand More Relatable.
Corgi Model Club was launched by fans of Corgi Model’s who through the power of nostalgia were driven to makde reissues of beloved model cars by Corgi. So successful, they were bought by Hornby. They had a huge American and UK fanbase they wanted to bring to life to help build community.
Corgi Model Club were initially nervous that their predominantly male and over 50 audience wouldn’t interact but they quickly learned the power of FGC.
Asking fans to “Show us your favourite model and tell us what you love about Corgi Model Club” we had powerful and set up a regular flow of organic content for their Instagram and Facebook channels to drive engagement.
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