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Stitcht x Fastic.

Fans Fuel Brand Growth

How Fan Content Turned Misconceptions into Conversions.

Fastic are an intermittent fasting app with 15 million users. They struggled to get UGC for use in advertising campaigns and to address the misconception that fasting was purely for weight-loss. We helped them automate and scale the collection of authentic FGC for performance marketing.

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Our content made up 40% of Fastic’s advertising material reducing CPA by up to 50%.

Three key thread campaigns were automated in their customer lifecycle to activate and harvest videos all year round on topics ranging from immediate changes, top tips and why fans loved Fastic. We generated in excess of 1500 videos while collaborating.

50% lower CPA
125% via reduction in Cost per Install

+1500 Fan videos submitted

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