Question 1

What is User Generated Content (UGC)?

Accepted Answer

UGC stands for User Generated Content, it's content created by your customers, including quotes, videos, pictures or audio. These testimonials often review or give opinions on a product or service, and have become very sought after by lots of companies as it is a way to make a brand appear more human.

Question 2

Why do I need UGC when I could pay for an actor?

Accepted Answer

UGC is successful in bringing in more customers as people are more likely to believe other people talking about a brand rather than the brand themselves. Because of this, the more natural the videos are, the more users will trust it. This humanisation builds the trustworthiness of the brand and in turn increases sales.

Question 3

Hoes does Stitcht work?

Accepted Answer

Using the Stitcht UGC platform is simple. You send us a video introducing the thread, we set the thread up and then send you the link to share on your social media. From the link, your community is sent to the thread, enabling them to watch the intro video and any videos which have been uploaded so far, and giving them the option to upload a response. All of the user replies are hosted on this thread, giving you access to it for the time agreed in your package.

Question 4

How much do the Stitcht team do for us?

Accepted Answer

Stitcht provides a personalised and tailored approach to the collection of UGC. We work with brands to do a deep dive into their brand messages and target audience, creating thread ideas which best suit the core of the brand and what it is trying to achieve. Depending on the package chosen, Stitcht generate the thread ideas, launch the thread, write the social posts and speech for the intro video, moderate the thread once it is live, download and upload all user videos into a shared folder, and provide weekly reporting of analytics.

Question 5

How do I film a thread introduction and how is it used?

Accepted Answer

We will provide the script for your intro video, so you needn’t worry about its contents. As for the recording, l you need to ensure that you are in good lighting, speaking clearly and audibly, and the video shows your head and shoulders. The intro video is then uploaded onto your thread, as both an introduction and explanation to your community as to what you require of them. It will include the question of the thread, a brief explanation of how the question is relevant, and the incentive you choose.

Question 6

Can I change my thread introduction?

Accepted Answer

No, you cannot. Once you send us your intro video, and it is uploaded onto the thread, it cannot be edited without taking down the whole thread and re-uploading it. This applies to the user videos as well; they cannot be edited, but can be removed and re-uploaded. Bear this in mind when you are uploading your video replies to the thread.

Question 7

How do UGC videos get uploaded?

Accepted Answer

People can only upload a video if they have possession of the link. So, once you send out a social media post with the thread link included, your community can upload their own video to it. This link will send them to the thread hosted on the Stitcht page, where they can view the introductory video and any user videos which have been uploaded to it. If they click on the upload button, the user can record a video or choose one from their library, and add it to the thread.

Question 8

How long does it take for people to upload their videos?

Accepted Answer

The process of uploading a video to a thread is quick and easy. Once the user has clicked on the ‘upload your reply’ button, they are brought to a page where they can upload their video. No sign up is required, just a filling in of name, email, and social handle (so the brand knows how to contact the winner of their competition).

Question 9

How long can video replies be?

Accepted Answer

The maximum length for each video is 4 minutes 39 seconds. The reason for this is that short videos make more impact in advertising campaigns. As UGC is collected for this purpose, it makes sense that they are as engaging as possible to create the best adverts.

Question 10

Who screens the quality of the videos?

Accepted Answer

The Stitcht platform has an automated system to screen out any improper videos that may be uploaded to your thread, including nudity or swearing. As an extra precaution, one of the members of our team are at hand to check each video as soon as it comes in, providing an automatic and manual service to ensure the maximum quality of video.

Question 11

Can I contact the people who have uploaded the video?

Accepted Answer

Yes, you can contact every user who has uploaded a video. Each user is required to provide an email address when submitting a video reply to a thread, so they are contactable this way. It is optional for users to also provide their social media handles, so these may be available to contact if made apparent.

Question 12

Why is it important for me to promote the threads on social media?

Accepted Answer

Once the thread is live, it is an integral part of the campaign to then post it on social media. As our site is not an app downloadable and accessible to everyone, your community needs a way to access it. By uploading a post to your social channels including the link, using the script we will construct, your community can get on the site, see the thread, and upload their reply. Regular posting on different channels is needed to ensure the thread has maximum reach, targeting as many of your audience as possible so that lots of UGC can be collected.

Question 13

Which channels do I promote my thread on?

Accepted Answer

Most of our clients promote their threads on Instagram, Facebook and Linkedin. This of course changes depending on your business, and which platforms your community are most active and engaged on. We will advise you on which platforms to post on once we know a little more about your brand and its community.

Question 14

Do I have access to all of the videos?

Accepted Answer

The answer to this very much depends on which package you choose. In our taster package, your company only has access to 15 of your user videos and 30 day access to them. The starter, professional and enterprise packages offer downloads of all of the thread content with unlimited access.

Question 15

Do I have the permission to use the videos for marketing?

Accepted Answer

In short, yes. By your users submitting a video to Stitcht, they have granted permission for us to use, modify, publish, transmit, and distribute it. Henceforth, we can send you the videos and you will be free to use them in your advertising campaigns. For more information on the moral side of things, visit our blog.

Question 16

How do you deal with customer data?

Accepted Answer

We store customer data in an excel document, stating their name, email address, and any social handles. This is purely for the ease of our clients, so they can easily see who has uploaded a video, or locate its details. The Stitcht team have access to this, as well as a copy given to the company.

FAQ