We understand that authentic user-generated video content is a relatively new concept, so we've put together this FAQ article to get you started on your Stitcht journey.
UGC Basics
UGC with Stitcht
 Using UGC in advertisementsÂ
UGC stands for User Generated Content, its content created by your customers, including quotes, videos, pictures or audio. These testimonials often review or give opinions on a product or service, and have become very sought after by lots of companies as it is a way to make a brand appear more human. We focus on video only and the content we produce features real people and not creators or influencers.
UGC is successful in bringing in more customers as people are more likely to believe other people talking about a brand rather than the brand themselves. Because of this, the more natural the videos are, the more users will trust it. This humanisation builds the trustworthiness of the brand and in turn increases sales.
